Dazzle your intended audience with a creatively designed custom LED solution kit, including panels and light strips. The right lighting can attract attention while making graphics and visual aids appear sharper and making them pop.

In a trade show, you are in competition with others who are all seeking the attention of the same types of users. This means you really need to pack a punch to command attention and direct it to you. An easy way to do that is by installing LED solutions. 

How LED Solutions Get You Noticed

LED solutions are eye catching, head turning technology that draw attention. Both aesthetics and infrastructure are attractive in trade show environments and elsewhere.

To understand why LED solutions are so noteworthy, let’s look deeper into what they bring to the table.

First Things First – Why LED?

LED wall structures are preferred over LCD, fluorescent, and incandescent displays for many technical reasons that all boil down to the fact that LED simply looks better and lasts longer. These LED panels are thin and lightweight and will not damage walls or structures due to weight.

LEDs can offer a variety of ads that you can expand even further with proper software. For example, LEDs can show dynamic animations and moving messages. Color gradients, flashing, and fading features are crystal clear and bright. Additional software and hardware can increase the range of what you are capable of producing and showing.

Customizable Panels

Make LED panels fit your needs and aesthetics by purchasing multiple tiles and placing them however you want. This customizability allows you to bring to life the creation you want without being stifled by a single flat, boring flat screen.

Light boxes add drama and dimension to your display and are easy to create by placing one of the LED tiles inside an enclosure. Frames and skins can be custom created and are easy to install. These frames can be incorporated however you see fit, either as part of a booth design or by themselves.

Impact and wow factor go up as you get more creative with your tiles and incorporate the tile design and what you are showing on the screens for maximum cohesiveness and attractiveness.

Curved Panels

One of the neatest aspects of these LED panels is that not all of them are the plain flat design that we are so accustomed to seeing. Convex and concave tiles are available and you can use them to really amp up the wow factor. Use these as a centerpiece for your display, especially concave tiles that boost immersion by curving outward towards the viewer.

Dazzle from Above

In line with creating a cohesive theme and overall appearance that includes what you are showing on screen, you can also place these tiles up high. Suspending these from the ceiling or mounting them to a wall increase your visual range and can attract people from a further distance. Eye catching and flashy animations help catch and keep visitor attention. This is an easy way for you to lead visitors directly to you.

Size and Shape Variety

Be creative with the placement of these tiles. Feel free to draw up ideas and do not be afraid to try something new and innovative. While a large multi-paneled display will catch attention, a unique setup can be even more impressive.

One panel can show video footage while a larger setup can show presentation screens that point out important information. Depending on what your business is, these panels can be used to guide customers to sales, showcase knowledge, or even replay advertisements.

LED Strips

Flashy designs are almost guaranteed to bring attention to you, but you can accent those wall panels with LED light stripes. These can line the floors, walls, and even curve around corners and displays for maximum appeal. 

Tips for LED Solutions 

Whether you are doing a trade show or just using these around your place of business, there are some tips that will help you create the most attractive design.

Money Savings

Since LEDs are so durable and long lasting, they honestly do save money in the long term even though the initial investment might be costlier. These lights are energy efficient and can last 25 times longer than other lighting types, like incandescent lighting.

LED Stem Lights

LED strips and stem lights add extra dazzle and flair to your wall while really bringing your posters and other ads to light – pun intended.

LED stem lights are known as wall washers since they will wash a wall in a bath of clear, bright lighting. They do not generate heat and won’t damage paint or graphics that they are illuminating.

Create an Experience

You want to do more than dazzle and awe with a pretty showcase of lighting and flashy screens. You want to create an immersive user experience so they will walk away remembering you. Do not get carried away with color-changing lights. Instead be subtle about color with slow fades and placement where you want focus to be drawn.

Conclusion

Powerful showcases are memorable and all about the experience that you offer your users. A brilliant display of lights and LED panels can inform, impress, and ensure that your business is something users walk away remembering.

You want to create an experience that makes them feel like they are worth dazzling, and these grand displays of flashy information are the best way to make that happen.

Video walls are becoming increasingly popular in a large variety of areas. Whether it is a news broadcast, sporting event, art show or political event, the use of a video wall greatly improves the visuals provided. But it is important to use video walls properly to best get your image or message across. 

Rather than rely on a simple one screen design, or a video scaler that online changes the size of the image, you can go with a video wall controller. This will provide you with many more options, and a greater overall product.

Classifications of a Video Wall Controller

There are several different models to choose from when it comes to video wall controllers. But there are three main classifications that all controllers fall into.

Proprietary Hardware

The original option, and the most common, proprietary hardware controllers work with fixed inputs and outputs. This option comes with pre existing settings that have already been tested and configured to work with your system. This means that they come ready to use for a specific capacity and for specific uses.

While this is the most common option, it is also one of the most stressful for users because they have to stick with the predetermined number of inputs and outputs provided. To change that requires you to buy a whole new system. You also have to rely on repair teams if something goes wrong and their schedule for when it can be fixed. This option cannot be scaled as well.

Processor That Connects Over Network

One of the newest options that is quickly gaining popularity is the network-based processor. This method also utilizes a PC, but does not require video cards to turn them into a processor. You connect over a network, so there is no need to worry about whether or not the software is compatible. This makes it incredibly versatile and great for on the go needs.

Using Your PC

Instead of relying on hardware, you can also consider using video cards to control your video wall. While this method is only compatible with PCs, you can use any PC that matches up to a video card. You can then essentially turn your PC into a video wall processor, no matter what the location is. This method does come with a higher upfront cost, but is easy to transport and use.

What Does a Video Wall Controller Do?

Video wall controllers are often confused with video scalers. This is because they both play a vital role in projecting an image on multiple screens, but have very different capabilities. A scaler can only increase an image and essentially blow it up to fit on multiple screens, rather than just one. But beyond the size, a scaler has no other way of controlling an image.

A video wall controller is able to provide a scaling feature as a control option, but can do so much else.

Control Multiple Images

Rather than only being able to adjust the size of one image like a scaler, video wall controllers allow you to incorporate many images. This means you can include images, videos, charts and any other visuals that will help get your point across. You can get as complex or simple as you want, and can help you to create a professional looking product quickly and efficiently.

Improve the Image

With scalers you can often end up with slightly blurry images when they are enlarged. Video wall controllers can increase the quality of the image, as well as adjust the resolution. This means you get a much clearer image and a greater visual display overall.

You can also control the display further with specialized graphic cards. This includes things like higher video input performance, increasing the number of displays available, or even eliminating bezels. 

Bezels are the frame on the outside of the monitor that creates a blocked off image. By removing the bezels, you are able to place an image over multiple screens without the lines chopping it up. You can also blur the lines between monitors to blend them all together and create an image that looks seamless.

Adjust Quickly

Depending on what model of video wall controller you go with you may end up with a remote to quickly change the visual. Others will be controlled via the PC to determine what images are being placed where.

Conclusion

Video wall controllers are an incredibly versatile and helpful tool to have when using video walls. From scaling up the image onto multiple screens, to creating your own layout with multiple images arranged on screens, you have the power to make it your own. No matter how large or small the project is, go with a video wall controller to guarantee you are getting what you want and that your message is clear.

Trade shows can be very competitive. Chances are, you spend a large portion of your marketing efforts to creating the most successful trade show booth possible. If you haven’t seen a video wall yet, you’ll certainly know when you do. These displays provide the best clarity, highest vibrance, and most attractive displays within any trade show. The best way to make use of one? Incorporate it into your booth, before your competitors do. 

Benefits of Video Walls in Trade Show Booths

Why should you consider adding a video wall in your next trade show booth? Here are some of the biggest benefits:

Versatility

Video walls are incredibly versatile. In the past, it may have been more difficult to use a video wall. However, with today’s technology, video walls provide endless possibilities. They can easily be customized to show off your latest projects. Likewise, you can tailor the displays to event specific themes. 

Then, when the next trade show comes, you can easily change your display to fit. There are different size options available to fit any trade show booth setup too. If you choose to rent a video wall display, it’s even easier to modify the size to match how much booth or display space you have at each show. 

Increased Visibility

Using a projector screen often makes it difficult for visitors to see your display, whether they’re faraway, or nearby. Even high definition television screens present difficulties at trade shows. A video wall uses the most up to date display technology. 

The images projected are so clear and crisp, that your display is easily viewed, no matter where onlookers are. Not only that, the lighting technology they use is incredibly bright. It creates an instant ‘stand out’ effect, no matter how many other booths are participating in the trade show. 

Because visibility is such a huge part of attracting an audience, your marketing efforts are much less intensive, while you’re getting much better results. 

Effortless Mobility

Trade shows are known to take a lot of effort when it comes to setting up your booth. Between all the different marketing and visual displays, you have a lot on your hands. You might be thinking, the better the display, the more it requires, right? Fortunately, that isn’t the case with video walls. Yes, they do still need to be set up, but it requires significantly less work than you might imagine. 

Simply preload your desired images before the event, pack it up, put it in your display area, power it on, and you’re ready to go. They’re also significantly less bulky than other booth marketing options you could try to  get the same amount of attention.

Elevation from Competitors

Every business has a major competitor. Every business wants to rise above, and get a bigger draw than their competitors do, especially at trade shows. With a high quality video wall, you give onlookers a direct route to your booth.

Without a video wall, it’s hard for anyone else to garner the attention that your business does. At trade shows, it’s all about drawing a crowd and converting, and that’s where the best visual marketing gets you far ahead of anyone else.  

Video Walls Content Tips to Make Your Trade Show Booth Stand Out

Keep it Brief

If you haven’t used video walls before, you need to remember they’re much different than TV screens. Yes, they are captivating. However, people simply won’t watch a display lasting several minutes, no matter how good it looks. Brevity is the soul of wit, and video walls. Keep any video content long enough to attract attention and make your point, but no longer than necessary. 

Think About Your Message

It’s great to have your brand or message on your visual displays. However, video walls are much larger than your biggest tv screen, and certainly your computer screen. Having a message appear too large when visitors are close to your display makes it unreadable. Too small, and you can’t attract visitors from across the room. Use the size of your video wall to determine your text length and size, not just what you see on your computer.

Pay Attention to Details

Just like text can quickly become obscured, so can images and videos. Yes, video walls provide extreme clarity. Unfortunately, poor resolution matching can undo even the highest clarity in the world. Like with text, don’t base your visual displays on the preview you see on your computer monitor. 

Adjust your preview options if needed. That way you can see exactly how your images will look, on the video wall. There’s nothing worse than putting hard work into a display just to find it’s unusable at the trade show. Pay attention to details, and don’t skimp previewing it. 

Conclusion

When used properly, video walls are one of the most effective, attention grabbing items you can bring to a trade show. Just remember to pay attention to screen resolution. After that, all you have to do is put it up. Then, watch the visitors start flocking to your booth.

Video walls are used in universities, businesses, and personal use across the globe. These multi-unit visual displays are capable of putting out a lot of information in a huge way. Whether you are wanting one for advertising purposes or one to show high-resolution videos, there is an ideal setup for you.

All you need to do is know your goals with the video wall and understand what equipment you are going to need to purchase.  

What is a Video Wall?

A video wall is a display panel that can be mounted on the wall. These video walls can be made up of several panels. For those who want a regular television sized screen for their wall, that is possible with using one unit. However, if you combine several panels together, they will work as one cohesive unit. This means that you can have a video playing on your wall that is up to the size of your wall.

There are a few different types of video walls. Some are made with different materials, like LED or LCD.

LCD panels are layers of liquid crystals. These displays are unable to produce their own light and therefore must have backlights behind the glass for illumination.

LED displays are light-emitted diodes that are a semiconductor light source. These screens create light of their own, as opposed to LCD panels. LEDs are ideal for indoor and outdoor use and maintain high-resolution visuals in either. They consume less power and require less maintenance than LCD screens as well.

 How Much Does It Cost?

Video walls are highly customized designs that are tailored to each individual consumer and the area of installation. Because of this large variety, the price will depend on a range of different factors.

Screen type and the display size will obviously greatly impact the cost of the video wall that you want to have installed. The design of the screen, curved or flat, will also factor into those costs. As you get deeper into the requirements that you need, keep in mind that video processing requirements and the complexity of the installation will drive costs as well.

Professional installation is a must for these complex walls and how you want them installed matters. They can be free standing, wall mounted, or even mounted to the ceiling.

Overall, most companies will budget anywhere from $50K to $350K for the purchase and installation of their video wall design. The best bet is to shop around and get quotes while keeping quality of service in mind.

What to Consider Before Installing Video Walls

Before you get too excited about immersing yourself into a video the size of your wall, there are a few things that you should consider before investing in such a system. The biggest considerations, of course, are your goals for the wall. Keep those goals in mind as you go through these considerations. 

Location of the Video Wall

While it would be great if we could just slap a video wall in a room and call it a day, there are some factors that need to be addressed to ensure maximum usability of your video wall. The space that you install the panels in can impact the quality of the display when in use.

Windows and natural light in the room affect the visual display by the way the screens emit light and retaliate that light to the ambient light in the room. Eye strain can occur when the display is so dim that it makes it difficult for the viewer to see. This can be combated with a high-density brightness display since it will not be affected by the surrounding light from the windows. This also works for those who are using their video wall outdoors.

The distance from the video wall to the viewer also makes a difference. For instance, if your video wall is placed high up on the wall, you may want to consider getting a bigger video wall so that the viewers will not have difficulty seeing a small screen.

For video walls that are closer to the viewer, the P3 display setting will help with the pixel pitch of the video display. This works for those who are at a maximum of 3-meters from the screens.

Appearance

Aesthetics are obviously important if you are buying a video wall, so professional or precision installation is ideal. Attractive screens that are centered perfectly on the wall can attract attention even if the initial content does not reel them in – at first.

Type of Footage

Like most televisions, video walls come in all sorts of screen types. If you are going to be playing videos or HD content, then this needs to be factored into your decision making. This will affect which back-end software and accessories you need as well.

If presentations are a major component of what you will be showing, then you need to make sure that the software supports presentation-building.

Operation

If multiple users are granted access to operating the wall, then you will need to get software that supports a multi-user workflow. This is especially true in office environments where, even if there is only one sole user, others should have access just in case.

Advanced Graphics

Displaying ultra-high resolution content requires specifications on the controller and a supporting engine that features 3D accelerated graphics.

Controller

Video walls and their uses can get quite complex. This brings us back to the importance of knowing your goals with the video wall before you start shopping. The controller will need to match your unit and the amount of required inputs and outputs that you need.

Conclusion

Video walls are a cutting-edge technology that allow you to bring attention to your business in a visually aesthetic way. Your message is bound to be memorable when it is displayed on a wall in high-tech LED technology that commands attention. Why wait? Get a consultation to get the details worked out ASAP, so you can have a futuristic visual display of your own.

Introduced to the modern world decades ago, video walls have truly changed the way that electronic information is presented. Video walls are available in various technologies and can be used for everything from business conferences and educational settings to showcasing new products. 

There are a few best practices to consider when using video walls, and a few ways that you can ensure to make the most of your video wall setup.

5 Ways to Make Your Video Walls Work

Consider the importance of interactivity

Interactive video walls attract more attention than their non-interactive counterparts. Interactivity can be added into virtually any video wall in several different ways. You could use a touch display or set up a smartphone app that allows you to enhance the content. 

This enhancement should be based on the type of content displayed on your video wall. You may choose to display a demonstration, a social media feed, static images, or various audio-visual features. An interactive display that showcases the right enhancement is not only going to be visually appealing, but can also bolster the success of the given campaign due to its unique qualities. 

Take note of size and space

Anytime you install something, size is a factor. How much space do you have to work with? How big are the things being installed? Both of these questions should be kept in mind when deciding on and setting up a video wall. If you have a large space, you may want to opt for as few video panels as possible, which will reduce the amount of bezel lines present but also comes at a steep price. 

If you have a small space, just one or two panels may do the job, or you might choose to simply deal with various bezel lines in favor of paying a lower overall cost. 

It could also be beneficial to your space to play around with the position of your video wall. You could try out portrait instead of landscape mode, or even create your own unique angles. 

Make a plan for mounting

Video mounts come in all shapes and sizes. Before setting up your expensive video wall, you’ll need to know exactly how you’re going to mount your display. Without this knowledge beforehand, you could land up in a tub of hot water and headache. 

If you’re using a wall mount system, you’ll want to ensure that there is enough space around the video wall for its hot air to rise. If your video wall is going to be set flush into the wall, you’ll need to make sure there is an active cooling system in place to prevent overheating; this often means having extra space behind the display where fans and other mechanisms can be placed. 

Keep content short and sweet

The most effective video wall content is short and can be viewed (in its entirety) within a matter of a few minutes. People tend to grow bored when something is long and takes a dedication of time to watch. If your content is short, you’re more likely to have those walking by or just stopping in to stop and take a few minutes to watch whatever is on your screen if it interests them.

Be mindful of text size 

Both font and text size are important when it comes to creating a unified, cohesive video wall that captures its maximum potential audience. Text font should be simple; there is no need for fancy textures, shadowing, or highlights. Text size should be in line with the pixel patch used for your video wall. 

Make the Best Out of Your Video Walls

Understanding business goals 

If you’re planning on using a video wall, the simplest way to make sure you’re getting the most out of it is by understanding your business goals. Figure out how the video wall will change your business and decide on a set of concrete goals. 

Get familiar with video wall related terms 

The world of video walls comes with a handful of direct terms. You should work towards understanding these terms before attempting to utilize the video wall. Acquaint yourself with terms like pixel pitch, viewing distance, and screen resolution. 

Don’t be afraid to bring in the professionals 

Video walls are complicated. They can be hard to set up and even harder to maintain. If you’re unsure of your own abilities, don’t hesitate to bring in a professional for a helping hand. 

Conclusion

When done right, video walls are an asset to any business or organization. They look great and serve a function, making them both visually appealing and practical. When utilizing a video wall of your own, keep the above tips in mind to ensure that your wall is as successful as it possibly can be.