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Benefit of Video Walls in Trade Show Booths

Trade shows can be very competitive. Chances are, you spend a large portion of your marketing efforts to creating the most successful trade show booth possible. If you haven’t seen a video wall yet, you’ll certainly know when you do. These displays provide the best clarity, highest vibrance, and most attractive displays within any trade show. The best way to make use of one? Incorporate it into your booth, before your competitors do. 

Benefits of Video Walls in Trade Show Booths

Why should you consider adding a video wall in your next trade show booth? Here are some of the biggest benefits:

Versatility

Video walls are incredibly versatile. In the past, it may have been more difficult to use a video wall. However, with today’s technology, video walls provide endless possibilities. They can easily be customized to show off your latest projects. Likewise, you can tailor the displays to event specific themes. 

Then, when the next trade show comes, you can easily change your display to fit. There are different size options available to fit any trade show booth setup too. If you choose to rent a video wall display, it’s even easier to modify the size to match how much booth or display space you have at each show. 

Increased Visibility

Using a projector screen often makes it difficult for visitors to see your display, whether they’re faraway, or nearby. Even high definition television screens present difficulties at trade shows. A video wall uses the most up to date display technology. 

The images projected are so clear and crisp, that your display is easily viewed, no matter where onlookers are. Not only that, the lighting technology they use is incredibly bright. It creates an instant ‘stand out’ effect, no matter how many other booths are participating in the trade show. 

Because visibility is such a huge part of attracting an audience, your marketing efforts are much less intensive, while you’re getting much better results. 

Effortless Mobility

Trade shows are known to take a lot of effort when it comes to setting up your booth. Between all the different marketing and visual displays, you have a lot on your hands. You might be thinking, the better the display, the more it requires, right? Fortunately, that isn’t the case with video walls. Yes, they do still need to be set up, but it requires significantly less work than you might imagine. 

Simply preload your desired images before the event, pack it up, put it in your display area, power it on, and you’re ready to go. They’re also significantly less bulky than other booth marketing options you could try to  get the same amount of attention.

Elevation from Competitors

Every business has a major competitor. Every business wants to rise above, and get a bigger draw than their competitors do, especially at trade shows. With a high quality video wall, you give onlookers a direct route to your booth.

Without a video wall, it’s hard for anyone else to garner the attention that your business does. At trade shows, it’s all about drawing a crowd and converting, and that’s where the best visual marketing gets you far ahead of anyone else.  

Video Walls Content Tips to Make Your Trade Show Booth Stand Out

Keep it Brief

If you haven’t used video walls before, you need to remember they’re much different than TV screens. Yes, they are captivating. However, people simply won’t watch a display lasting several minutes, no matter how good it looks. Brevity is the soul of wit, and video walls. Keep any video content long enough to attract attention and make your point, but no longer than necessary. 

Think About Your Message

It’s great to have your brand or message on your visual displays. However, video walls are much larger than your biggest tv screen, and certainly your computer screen. Having a message appear too large when visitors are close to your display makes it unreadable. Too small, and you can’t attract visitors from across the room. Use the size of your video wall to determine your text length and size, not just what you see on your computer.

Pay Attention to Details

Just like text can quickly become obscured, so can images and videos. Yes, video walls provide extreme clarity. Unfortunately, poor resolution matching can undo even the highest clarity in the world. Like with text, don’t base your visual displays on the preview you see on your computer monitor. 

Adjust your preview options if needed. That way you can see exactly how your images will look, on the video wall. There’s nothing worse than putting hard work into a display just to find it’s unusable at the trade show. Pay attention to details, and don’t skimp previewing it. 

Conclusion

When used properly, video walls are one of the most effective, attention grabbing items you can bring to a trade show. Just remember to pay attention to screen resolution. After that, all you have to do is put it up. Then, watch the visitors start flocking to your booth.

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