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How Long Should a Virtual Event Last

How Long Should a Virtual Event Last?

Virtual events like a virtual trade show are becoming the new popular mode of interaction, efficiently saving time while allowing proper social distancing. However, it can be difficult to hold the attention of others if the virtual event goes on for too long. Virtual events should be engaging enough to keep the audience interested, but that can be difficult if you try to pack everything into one event.

The most important part of doing virtual events is that you should always get your point across while keeping your audience’s attention. There are certain run times that are recommended for different virtual events. This article will act as a guide to help you learn how long virtual events should last.

How Long Should a Virtual Event Last?

Virtual events work much differently than in-person events. Sometimes, it can be much more difficult to engage with people online than in person. This is why shorter virtual events get more attention than ones that are dragged out.

If you feel like your runtime will be too high, try to split things up into two or more separate events. Make your events more interactive to keep the attention of the audience if you feel like the event alone will be a bit too long.

Many studies have shown that people prefer shorter virtual events. The most common idea is that events should not last for more than two hours a day. One of the most useful things you could do for virtual events is to break them up into 15-20 minute sessions. This will give the audience plenty of time to take a break and recharge mentally before the next session.

The length of standard virtual events has been steadily decreasing over time, thanks to how common they have become. Shorter and more engaging event sessions is the key to gaining success in virtual events.

It can definitely be helpful to have a moderator for your virtual event to make sure everything runs smoothly within the time frame you set. A moderator will help bring everything in the session together while providing some engagement for the audience.

Overall, there are not really any established rules or time constraints set in stone for virtual events. The most important thing to keep in mind is that you have to get the point of the session across in a timely and interesting manner.

Types of Virtual Events

Educational Webinars

Educational webinars are becoming more and more common. They can involve anything from informational purposes and training courses, and much more. Typically, the audience may lose interest if this type of virtual event goes over 60 minutes so it’s best to keep educational webinars to a limit of 45 minutes.

Full-Day Conferences

It is likely that no one will actively want to sit at their computer all day for full-day conferences. For a full-day virtual event, it is important to spread out your content between pre-recorded sessions and livestreams in order to keep the audience’s interest engaged.

Since this type of virtual event lasts all day, you will want to make things more interesting for your audience. Exciting events such as giveaways or competitions can help increase the engagement between you and the audience as well. They will be more encouraged to participate if there is a chance they can achieve something great by doing so.

Complex Events

It may take longer to get more complex topics across. You will need to let your audience know how long this event may last so they will know what to expect. It is also good to have at least one moderator in this event to keep things running smoothly.

Conclusion

While there are no strict rules or time constraints for virtual events, understanding your audience and how these events work will make it more successful. In general, anywhere between 15-45 minutes would be the ideal time limit to set for your virtual events. Focus on getting your point across clearly and succinctly and always keep your audience engaged.

Tips for Getting the Most Out of a Virtual Conference

Tips for Getting the Most Out of a Virtual Conference

With the rise of digitization, so much has changed around us. Even things like a virtual trade show is on the rise now and how we work hasn’t been exempted. Work meetings are being held online through messages, calls and video calls via platforms like Slack and Zoom. Going virtual has been the solution to most who are working from home. If you’re new to virtual conferences or feel rather unfamiliar with them, there are some tips to get the most out of your experience.

Way to Get the Most Out of a Virtual Conference

Things to do before the meeting

Organize your schedule

Plan ahead and determine what you need to get the most out of the meeting. Review and select topics and questions you might need to ask in advance.

Confirm contact details

Check whether the contact details provided are correct. Ensure that your full name and contact info like your phone number or email that you used for your registration are correct. This will enable the other participants to get in touch with you.

Find out if you’ll need to take notes

Get in contact with the presenters in advance and find out if the sessions will be recorded or if they’ll be sending notes. Just to be safe, you should prepare your notebook so that you can note down the important points.

Prioritize your time

You need to make the best use out of the meeting and therefore, you need to set up early. Set up a calendar and reminders to ensure that you don’t miss the sessions or any important topic.

Minimize distractions

Allocate some quiet space so you can focus on the virtual conference. The best would be a place that is quiet where nobody would cause you any disturbance. This will prevent you from being interrupted by noise or people.

Make sure your computer is ready

Check your computer to ensure that it’s working perfectly and you have all the applications you need. Check all the applications for recent updates. Also, learn more about the tools and familiarize yourself with them. Test your audio and video to ensure that they are working and have a strong wifi connection. The best would be to use a laptop and not a smartphone.

Dress well

While you can attend the entire meeting in any kind of clothes since it’s done virtually, it’s still important to look professional. It might be less formal compared to how you would dress when attending an in-person conference, but you still need to dress appropriately. Remember that you still need to make a good impression even on camera.

Things to do during the meeting

Avoid distractions

Remember to switch off your phone and even put a “Do Not Disturb” sign on your door, especially if you’ll be attending the meeting from home.

Be present

You might not be in the same room with the speaker, but try to be present and pay attention. Don’t multitask by doing other activities during the meeting. Allocate the time for the conference to get the most out of the session.

Be an active participant

Actively participate by discussing and sharing ideas with other participants. Ask questions during the meeting and utilize the tools such as live chats to connect. You can schedule a session to debrief your team after the time of the meeting and share what you learned. The discussion will be beneficial both for you as well as everyone else.

Things to do after the meeting

Watch or listen to replays

Most virtual conference sessions are recorded and available for later viewing. If there are any replays or notes given after the meeting, watch and listen to them. They may help you catch up and learn more about something you may have missed.

Conclusion

These are some of the major tips to get the most out of attending a virtual conference. Put these tips into good use as you get ready to connect and enjoy the entire experience from the virtual live sessions.

Ideas to Help Exhibitors Get Great ROI at Your Virtual Events

Ideas to Help Exhibitors Get Great ROI at Your Virtual Events

With virtual events like a virtual trade show, it can be hard to drum up interest in both businesses and products. However, there are plenty of great ideas to help you leverage the full potential of virtual events. Rather than be restricted by space and location, the digital realm is full of possibilities, limited only by your imagination and execution.

Virtual events may be a new idea to some, but it is fast becoming the norm. Instead of jumping in blindly, here are some ideas to help exhibitors get great ROI at your virtual events.

Ideas to Help Exhibitors Get Great ROI at Your Virtual Events

Info Dump

Sometimes, having too much information can be a bad thing. However, for virtual events, knowing exactly where to find what you need is invaluable. With the likelihood of events jam-packed with exhibitors and competing brands, giving attendees the critical information they need will help them navigate to where they want in an instant.

Event information is vital to the process. Consider informing visitors beforehand via email marketing or through social media.

Social Game

Social media has never been a more vital tool in garnering virtual attention. An event without any attention will just be a failure.

Go big and creative, put the spotlight on special guests and products and promote special offers. The more your audience knows, the more their interests will grow.

Attractive Visuals

Virtual events can be like the wild west. With the ability to navigate to just about anywhere you like, it can be daunting for both attendees as well as exhibitors looking to get the right attention. Providing a focal point where visitors can access all the information they need is just the first step.

Just like in real life, eye-catching designs can easily capture the attention of the audience, even those in the digital space. Exhibitors should try to dress up their stations, think bright logos, branding, and posters. Having a consistent and visually attractive theme will go a long way in establishing the brand in the mind of consumers.

Side Attractions

A virtual show is also more than just the booths themselves. There is a whole circus of activities that one can consider when trying to value add to the experience.

Use live streams and chat functions to enhance engagement. The same goes for educational webinars and workshops. Exclusivity can count for a lot, and special deals and offers found only at the show will drive interest and conversions through the roof.

You can even consider gamifying the entire event, sending visitors to all the booths on show. Rather than depending on passing interest, this provides more of an incentive to attendees to explore and can lead to unexpected conversions.

Data Extraction

When the event is said and done, it is not the end. Dissecting and analysing collected data will help everyone understand what works and what does not. Engagement data, leads generated, and reach of your event can set a benchmark.

The data compiled can also help with ad retargeting, while interest for the next event can be gauged via newsletters or email marketing signups. Exhibitor profiles can also remain live to help catch more leads, and keep the interest going till the next show.

Conclusion

Knowing is half the battle, and in helping exhibitors understand the merits of a virtual show, you are also paving the way for future partnerships.

A virtual show is nothing without your partners. By providing the right platforms, tools, and putting on a show perfect for the digital consumer, success is undoubtedly within grasp.

What to Know Before Hosting a Virtual Trade Show

What to Know Before Hosting a Virtual Trade Show

As technology continues to advance, companies have more and more effective ways to sell products and services. Virtual trade shows are a perfect example of an incredible opportunity that technology provides to introduce your company to a wider range of possible consumers. To ensure you can leverage the advantages that a virtual trade show offers over a traditional show, it is important you plan ahead and keep the following tips in mind.

What to Know Before Hosting a Virtual Trade Show

Know Your Product and Your Audience

Consider your online presence and the products you are presenting, in a similar way that you would for a booth at a fair. While you may offer many products, a consumer walking by briefly will only retain interest if their first glance has products or services that suit their wants and needs.

Before hosting a virtual trade show, it is important to know what products/services tend to be more used by customers. If you are trying to use a virtual trade show to bring in new customers, then it is crucial to understand who your target audience is, so you can display the products that will interest them.

Once you have an understanding of your current audience and/or your target audience, you can begin to map out the order at which other products will be presented.

Create a Marketing Plan

Unless you are presenting your company on a larger platform that will help advertise your products for you, you will need a marketing plan to bring in potential consumers. Unlike an in-person trade show, people aren’t just going to randomly end up on your website or the virtual trade show’s website. You will need to put in the work to direct them there.

To create a marketing plan, it is once again important to know your target audience. Do you provide an online product that everyone could purchase, or an in person service that only applies to a small region of the world? What is the age range of your target audience, what platforms do they use the most?

Once you have figured out your target demographic, create clear advertisements that will drive your target audience to your website at the time of the trade show.

Make it Simple and Offer Guidance

Virtual trade shows, as well as your website, need to be organized in a concise way so consumers can find the information, products and services they are looking for within a few clicks. Prepare a schedule with all of the events, and have that schedule visible as soon as people enter your website.

When creating your landing page, try to look at it from an outside perspective (even better, get someone not involved to try and figure out your website.) All of this testing should be done before the date of the virtual trade show, so you can be sure there will be minimal confusion the day of.

Overall, it is best to assume people are unfamiliar with virtual trade shows, your company and the products you offer. Offer clear guidance so their viewing can be as simple as possible.

Create Opportunities for Engagement

A traditional trade show is usually all about contact, conversation and engaging with people. A virtual trade show does not need to be any different. Offer every chance for engaging with your audience, including a live chat function and up to date, active contact information.

Another great way to drive engagement is to create some sort of a raffle or contest (just like you would find at a normal convention or trade show.) Ensure that engagement is useful and drives customers to your products and services.

Just like at a normal trade show, people will remember engaging with you. Creating opportunities for engagement will not only ensure your audience is not confused, but also keep your company at the forefront of their minds.

Keep Track of Data

The only way to know if your pre planning was all worth it, is to ensure you have ways to track data. Be sure to set this up prior to the virtual trade show. For example, putting up signs in your community will offer no data, but advertising on Facebook (or any other social media network) will provide you with exact numbers of how many people saw your page and what group of people was most interested.

The ability to collect data is one of the best features of an online trade show as you can learn who clicked on a page, visited a booth and was interested in a product. Collecting data during this trade show will allow you to understand how to make your next virtual trade show more effective.

Conclusion

Virtual trade shows are an excellent way to offer information about your product/service to a wider range of people. That being said, planning for a virtual trade show is different from a traditional one.

To take advantage of the full potential that a virtual trade show has to offer, it is important to keep certain factors in mind. If you follow the advice above and most of all, collect data that will allow you to adjust your virtual trade show to improve every time, you may actually stick to virtual over traditional trade shows permanently.

How Does A Virtual Trade Show Work

How Does A Virtual Trade Show Work?

Just imagine the hustle and bustle of people milling about, learning more about the things they were interested in, and speaking to the important people that were responsible for them.

Such a sight is not uncommon at a trade show, but with the current situation the world is in right now, that would not be possible. Instead, we now have the power of technology, and virtual trade shows are the places to be these days.

What is a Virtual Trade Show?

A virtual trade show is basically the online equivalent of a traditional trade show or exhibition. But rather than connect physically and in person, everything is done through the convenience of the Internet.

Attendees, exhibitors, sponsors, planners, and everyone else involved need to change up their usual strategy. From designing and branding virtual booths, catching the consumers’ attention, to conversing with interested leads via video chat, it is a whole new world.

It comes with its own set of challenges. Technology may not apply to every type of business, and not everything can take the place of being face-to-face with someone or a product.

However, you are also looking at a potential reduction of costs, maximizing your reach, and having the ability to measure performance beyond sales numbers accurately. Prepare yourself to enter the new world of virtual trade shows.

How Does a Virtual Trade Show Work?

Building Hype

A virtual trade show without visitors will be pointless. Attention needs to be drawn to your event to have a foundation for success.

Consider building a website for branding and act as an informational hub. Giving interested consumers all the details can be the boost they need to attend. Ticket sales and registrations can also be easily integrated.

Promoting the trade show via social media is a must, considering that is where most of your audience is. It is also a prime venue to showcase the exhibitors, key events, and the rest of the exciting show.

Having A Focus

Instead of being a mishmash of ideas and themes, virtual trade shows are more likely to be very focused events. This way, it can reach the right demographics for brands taking part in the show. In turn, you will be able to cater to the consumers that have a present need, rather than just passing interest.

Attendees will naturally expect more from such targeted affairs. The lineup of guest speakers, webinars, product offerings, and even services will need to be adjusted to meet these expectations, especially in the digital space.

That said, success can be more clearly defined for the type of event. You can look at the number of registrations, or conversions as your main objective. Having a clear result will help drive the show in its intended direction.

Content Is King

Content makes a virtual trade show worthy of attending. While your exhibitors will promote their offerings in different ways, such as distinct visuals, there can be more done to help enhance their efforts.

Draw attention to specific products with special guest speakers. Such keynote addresses not only lend legitimacy to your show, but also give consumers a chance to know more about particular products and services from an expert.

A live webinar can be both educational and interactive, allowing attendees to address their concerns. This applies to any live Q&A sessions as well, without the limitation of physical space. Of course, there is a need to maintain a level of civility and appropriate behavior, even for online events, thus why it is important to have a moderator in place while your event is live.

E-commerce can also help push things along, which may even score you some points with exhibitors. Having a robust online shopping experience can help complete conversions, and also encourage visitors to give more thought to the offerings on show.

Conclusion

In this new normal, a virtual trade show is no longer as daunting or foreign as before. Instead, it is a perfect opportunity for brands to enter into an age of unparalleled interactivity with consumers. Do not get left behind, it’s time to think digital.

Event Tech Trends to Watch

Event Tech Trends to Watch In 2019

Event Tech Trends to Watch In 2019

Are you in the audio visual rental business? GSE Audio Visual is here to make sure you stay on top of the latest technology trends that will ensure your success. Here are the event tech trends you need to watch out for to position your business for supercharged success in 2019, 2020, and beyond.

The Use of AR/VR at Events

Event audio visual experts are beginning to tap into using virtual and augmented reality as part of their visual equipment. The AR/VR technology offers guests a more immersive and memorable experience. AR/VR is most commonly used in events that feature virtual site tours and gamification. It is also used for content delivery in a manner that’s more compelling.

You may consider switching from delivering a virtual rather than a live experience as a great way to expand your offerings and place yourself ahead of the competition. Not only will your business become innovative, but you may reduce costs too.

Using Facial Recognition to Boost Guests’ Experience

Facial recognition technology is gradually but surely making its way into the event industry. Increased security and faster check-ins and registration are benefits making facial recognition increasingly popular.

Some have also started applying it to boost their social media reach by using facial recognition to find and tag people in photos.

Combining Events Virtually

Planning large events, especially getting venues and setting them up, is becoming increasingly expensive. To keep costs down, genius event planners have started using live webcasting to merge multiple simultaneous events.
It saves costs, time, and improves convenience for attendees. It also expands the amount of content that can be shared with attendees within the course of a single event by not limiting presentations to in-person live performances.

Rise of the Drones

Audio visual services are using drones to capture events from angles that were formerly impossible or difficult. With drone technology becoming more versatile and capable of longer flight times, aerial recording and photography are becoming more commonplace, delivering unique views of events. It’s also becoming a potent tool for mapping event locations and live streaming.

Innovators Stepping into Industry Consolidation

Entrepreneurs and innovators in the event marketplace are beginning to consolidate services. By combining services such as event design, accommodation, data solution, and attendee engagement, they can deliver more exceptional experiences for event hosts and attendees.

There is also clear evidence of this as more audio and visual equipment rental companies are adopting holographic technology.

Multipurpose Event Apps

Bloated event apps that offer various features, but don’t deliver on the most critical function, replacing the paper schedule, are becoming increasingly unpopular and unreliable. Event planners are responding by switching from native apps to simple mobile sites for their event planning tools.

Some app developers are responding by working on highly focused apps that deliver one core function reliably.

Conclusion

If you are in the event planning business or audio visual equipment rentals for events, paying attention to these trends will prepare you for what’s to come. Investigating and developing strategies and becoming familiar with the upcoming technologies will enable you to truly make a difference and deliver innovative services and solutions within the industry. When you’re in the need for audio visual equipment rentals, GSE Audio Visual is the perfect solution for you. We are equipped to handle of your audio visual needs and have the experience and knowledge to make sure your event goes off without a hitch. Contact GSE Audio visual today to bring your event to life.

NEC X464UN-2

GSE Audio Visual NEC X46UN-2 Video Wall Monitor Rentals

GSE Audio Visual has NEC X464UN-2 Video Wall Monitors Available for Rental Nationwide

We stock a large inventory of the new NEC X464UN-2 46″ LED-Backlit Ultra-Narrow Bezel Professional-Grade Large-Screen Display, perfect for your large-screen digital signage needs. These units are available for rental nationwide.

gseav video wall

Call us at 1-888-573-6847 to discuss your video wall/digital signage needs.

The 46” NEC X464UN-2 sets the standard for video walls. With perfect picture quality and high product reliability, these displays are designed for the rigors of 24/7 operation.

Advanced technologies of this model include direct LED backlighting for improved uniformity, full high-definition resolution (1920 x 1080) (3840 x 2160 Quad) and a 5.5mm distance bezel width. 

  • Expanded daisy chain options enables 4K resolution
  • 700cd/m² max brightness combined with full HD resolution will capture the attention of the audience
  • Industrial-strength, premium-grade panel with additional thermal protection, internal temperature sensors with self-diagnostics and fan-based technology, allows for 24/7 operation
  • Available as a 2×2 video wall bundle (up to 3840 x 2160 resolution)
  • Available as a 3×3 video wall bundle
  • NaViSet Administrator 2: Software solution that greatly eases administration and management of larger display device installations

View More Product Information on Our Website

3mm LED Tile

3mm LED Tile | LED Panel | Video Wall Rentals

3mm LED Tile | LED Panel Video Wall Rentals

 

GSE Audio Visual Inc. now stocks 3mm LED tiles for LED video walls. LED video walls offer superior brightness and contrast and can be scaled from a small implementation to a large-scale venue. Our 3mm LED tiles are available nationwide, including Orlando, Atlanta, New Orleans, Chicago, New York, San Francisco, San Diego and everywhere in between. Call us to discuss your LED Video Wall questions: 888-573-6847 or visit our website at

https://www.gseav.com/services/video-walls/led/

3mm LED Tile
3mm LED Panel
LED Video Wall
LED Panel Video Wall
LED Video wall
LED Tile Video wall
Parameters Value Unit
Pixel pitch 3.9 mm
Brightness 1200 nit
Panel dimensions(W×H×D) 500×500×90 mm
Panel dimensions(W×H×D) 19.69×19.69×3.54 Inch
Panel materail Aluminum-alloy
Weight 9 kg/panel
Weight 19.86 lbs
Pixel configuration Black face SMD 3in1
Module dimensions (W×H) 250×250  mm
Module dimensions (W×H) 9.84×9.84  Inch
Pixel matrix per panel 128×128 pixels
Pixel density 65536 pixels/sq.m.
Refresh rate ≥1200 Hz
Gray scale per color 65536 level
Colors 281 Trillion
Viewing angle(H/V) 140/140  deg.
IP rating(Front/Rear) IP40/IP21
Power consumption(max/avg) 540/180  W/sq.m.
Input voltage(AC) 110~240 V
Operating temperature -10 ~40
Operating humidity 10%~90%
Source compatibility(with video processor) AV, S-Video, VGA, DVI, HDMI, SDI, DP

 

For more information on 3mm LED panel video walls, go to www.gseav.com or call us at 888-573-6847.

GSE at NAB 2011 Vegas

GSE AudioVisual Inc supplied audio visual, lighting and production equipment for over 35+ exhibitors at this years NAB (National Association of Broadcasters) Event in Las Vegas this past week.   For more than 85 years now, the NAB Show continues to be the essential destination for broader-casting® professionals who share a passion for bringing content to life on any platform — even if they have to invent it.  From creation to consumption, NAB is the place where possibilities become realities.

NAB Show Fast Facts

  • 90,000+ media and entertainment professionals from over 150 countries
  • Over $35 billion in purchasing power represented on-site
  • 1,500+ unique companies spread over 800,000 net square feet
  • 9 conferences and 3 training programs, featuring more than 500 skill-building sessions
  • 1,200+ members of the press
  • 85+ years of industry leadership

As technology changes, so does the inventory at GSE-AV.  Servicing clients and attending events such as CES, NAB and InfoComm, is what seperates GSE AudioVisual (Headquartered in Orlando, FL) from the rest of the suppliers in industry!!

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