Ideas to Help Exhibitors Get Great ROI at Your Virtual Events
With virtual events like a virtual trade show, it can be hard to drum up interest in both businesses and products. However, there are plenty of great ideas to help you leverage the full potential of virtual events. Rather than be restricted by space and location, the digital realm is full of possibilities, limited only by your imagination and execution.
Virtual events may be a new idea to some, but it is fast becoming the norm. Instead of jumping in blindly, here are some ideas to help exhibitors get great ROI at your virtual events.
Ideas to Help Exhibitors Get Great ROI at Your Virtual Events
Info Dump
Sometimes, having too much information can be a bad thing. However, for virtual events, knowing exactly where to find what you need is invaluable. With the likelihood of events jam-packed with exhibitors and competing brands, giving attendees the critical information they need will help them navigate to where they want in an instant.
Event information is vital to the process. Consider informing visitors beforehand via email marketing or through social media.
Social Game
Social media has never been a more vital tool in garnering virtual attention. An event without any attention will just be a failure.
Go big and creative, put the spotlight on special guests and products and promote special offers. The more your audience knows, the more their interests will grow.
Attractive Visuals
Virtual events can be like the wild west. With the ability to navigate to just about anywhere you like, it can be daunting for both attendees as well as exhibitors looking to get the right attention. Providing a focal point where visitors can access all the information they need is just the first step.
Just like in real life, eye-catching designs can easily capture the attention of the audience, even those in the digital space. Exhibitors should try to dress up their stations, think bright logos, branding, and posters. Having a consistent and visually attractive theme will go a long way in establishing the brand in the mind of consumers.
Side Attractions
A virtual show is also more than just the booths themselves. There is a whole circus of activities that one can consider when trying to value add to the experience.
Use live streams and chat functions to enhance engagement. The same goes for educational webinars and workshops. Exclusivity can count for a lot, and special deals and offers found only at the show will drive interest and conversions through the roof.
You can even consider gamifying the entire event, sending visitors to all the booths on show. Rather than depending on passing interest, this provides more of an incentive to attendees to explore and can lead to unexpected conversions.
Data Extraction
When the event is said and done, it is not the end. Dissecting and analysing collected data will help everyone understand what works and what does not. Engagement data, leads generated, and reach of your event can set a benchmark.
The data compiled can also help with ad retargeting, while interest for the next event can be gauged via newsletters or email marketing signups. Exhibitor profiles can also remain live to help catch more leads, and keep the interest going till the next show.
Conclusion
Knowing is half the battle, and in helping exhibitors understand the merits of a virtual show, you are also paving the way for future partnerships.
A virtual show is nothing without your partners. By providing the right platforms, tools, and putting on a show perfect for the digital consumer, success is undoubtedly within grasp.