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Event Lighting – Tips on Creating the Right Atmosphere

Written by gseav on September 10, 2021. Posted in Events.

Event lighting is crucial for creating the right atmosphere and ensuring that your event goes smoothly. A disorganized, poorly lit event will not be enjoyable, and the role of lighting in an event cannot be understated. This is why event planners and Orlando audio visual companies take great pain to plan out lighting arrangements.

Proper lighting can draw focus to the most vital sections of the event, set the right atmosphere, and create the desired mood.

The following tips will help you create the right atmosphere for your event:

Tips on Creating the Right Atmosphere

Lighting Basics

Lighting is vital in creating the perfect event atmosphere, so do not skimp on this element during your planning. It’s crucial to avoid white fluorescent lights that are overly bright and harsh. Instead, go for warm and more gentle lighting effects.

You might even want to consider using remote lights that you can dim and brighten accordingly. Controlling the lights this way is excellent for getting people to focus and drawing their attention.

If you have a stage at the venue, arrange for theatrical lights for your stage to direct people’s focus, especially when you have a speech or presentation going on.

When it comes to lighting, nothing beats natural lighting if you can get it at your venue. Natural lighting is bright, cheery, and uplifting without being too harsh.

Lighting for Trade Shows

Don’t feel like you have to resort to harsh fluorescent lights for your trade show. While that is the traditional practice, you should avoid it as it is unpleasant and can cause discomfort to your attendees. If your aim is for people to stay longer to engage with the various trade booths, go for warmer ambient lights, which will make people feel more at ease.

Also, ensure that each trade booth has adequate lighting of its own. Play with warm lights or theatrical lights for the various booths to draw people’s attention towards those areas.

Adequate Lighting

This may seem obvious, but many event organizers tend to forget about lighting, resulting in a poorly lit event. Many times, organizers then try to compensate with additional light sources or music unsuccessfully.

To avoid this issue, always remember to organize enough lighting for your venue and event. For small events or venues, you may only need some uplighting, but larger corporate events will require more building lights and brighter lights that can cover the whole area.

Complement Existing Lighting

When planning your event, ensure that you take into account any existing lighting in the venue. For example, you do not want to choose bright colors or party lights if there is already bright light from windows and building lights, as this will create a clash of color and style with your chosen decorating scheme.

Consider asking the venue for some advice, as they will likely know what lighting would be best suited to the area. Or they could give you some sound advice on choosing lighting that does not clash with existing light sources.

Highlight High Traffic Areas

Make sure you know where the expected high traffic areas will be at your event so you can arrange for those areas to be well lit. The atmosphere can be affected if these popular, high-traffic areas are not lit well or positioned to obstruct movement around the entire venue.

If people cannot move around easily, they will not have a good time, which can lead to them leaving the event early. To avoid this issue, make sure that any high traffic areas are lit well enough for people to move around freely without bumping into obstacles or tripping over cables.

Conclusion

Event planning is all about creating the right atmosphere for your guests, and lighting is vital. No matter what your lighting arrangements are, don’t forget to do a test run. Test your lighting to get the exact effect you want, and be sure to work closely with photographers or videographers so they’ll get to have a site visit and know how to work with the lighting you’ve arranged.

Necessary Safety Precautions for Your Events in 2021

Written by gseav on July 12, 2021. Posted in Events.

Getting back into the groove of things and planning events for 2021 can seem a bit daunting. After all, the ongoing pandemic makes some event-goers wary and can greatly reduce their interest. By following all the necessary safety precautions and going to great lengths just to ensure your event is safe, you can improve attendance and help visitors feel more assured.

But what are these necessary precautions? Is it just about social distancing and wearing masks? Not quite. In fact, there are quite a few other precautions you should take.

In order to safely plan an event in 2021, follow the guidelines here and incorporate as many safety habits into your routine as possible.

Limited Attendance

When it comes to your attendance numbers this year, they’ll have to be lower. By lowering the number of allowed attendees, you lower the risks and are able to account for social distancing easier.

With this lowered attendance, you’ll also have to provide a wider distance between seats and groups. If you can’t physically remove chairs to allow for distancing, then tape them off to prevent people from crowding around each other.

COVID Compliance Officers

Some venues may have their own COVID compliance officers on site. These officers are in charge of making sure everyone is following COVID safety regulations. There may even be other employees around to ensure social distancing rules are being followed and face coverings remain in place.

Some venues may provide hand sanitizer, but expect to bring some yourself just in case.

Limited Food and Beverages

It’s understandable that you’ll want to provide refreshments for your guests, but it may not be possible. Self-serve buffets are an absolute no-go, but you may be limited even further. Depending on your state regulations, you may not be able to provide more than pre-packaged meals.

If you still want to provide refreshments or full meals at your event, talk to your venue and see what’s possible. With that in mind, try thinking of creative ways of presenting the food so that guests don’t feel like they’re getting ripped off.

Post Signs and Messages

You’ll probably need to post signs throughout the event hall that remind your guests to follow COVID safety regulations. Rather than plain text on paper though, try to design fun graphics with the same message. If it’s possible, create these graphics to follow your event theme.

In addition to posting signs at the event, send out messages well beforehand that remind attendees of the restrictions. Let them know ahead of time if masks will be required and how you are meeting safety requirements.

Is hand sanitizer readily available? Let your attendees know. Will a negative COVID test be required to enter the venue? Make sure they know several weeks beforehand.

Touchless Set-Up

As much as possible, allow for contact-free options. Instead of requiring guests to check-in at the front doors, make arrangements for some guests to check-in at side doors or even earlier. You may want to assign check-in times for each group to prevent them from mixing.

Additionally, provide touchless payment options and mobile apps. If it’s possible to participate in an aspect of the event virtually, encourage your attendees to choose that option rather than following in person. This could be anything from a survey to a Q&A.

Thermal Scanning

At the front of your venue, consider setting up a thermal scanning device. Most devices don’t require someone to run them, so it’s possible to set one up and let it work on its own. Thermal scanning devices can warn you ahead of time if someone has a fever or could be a potential risk, but you should let your guests know about them ahead of time.

Larger Venue

Even though your attendance numbers will likely be lower, you should look into using a larger venue. With the extra space, you’re better capable of social distancing and providing ample space for separate groups.

Conclusion

Events in 2021 are going to look different than before, but it’s important to follow specific event guidelines. By planning ahead of time and letting your attendees know what will be expected of them, you can run a COVID safe event without problems.

*GSE AV is not recommending what you should, and should not do. It is recommended that you should always follow the CDC, OSHA & the Venue guidelines to keep yourself and your guests as safe as possible during your event.

The Future of Hybrid Events in 2021: The New Tech You Will Need

Written by gseav on June 3, 2021. Posted in Events.

With a global pandemic, it’s no wonder that many live events have become virtual and more people are having to convert to online discussions. When it became clear that having events 100% online wasn’t always constructive, businesses and event managers started leaning towards a hybrid approach that seems to be growing in popularity.

Going on into 2021, it looks like we’ll have to continue with hybrid events. Here are a few things you should know about the future of hybrid events and Orlando AV rental.

What Type of Event Should You Host?

In some cases, a hybrid event may not be necessary or possible. Sometimes, events are better entirely in person or completely virtual. But there are a few ways to figure this out. Of course, it’s entirely possible that all event types would work in which case you should consult the attendees or your company.

If your company has a limited travel or event budget, then offering a hybrid event would be a great solution. This also works for other attending organizations that have budget limits and can make the event more accessible.

Many venues still have occupation limits in place because of the pandemic. If you end up choosing a venue that greatly limits the amount of attendees you can have, then opting for a hybrid event can ensure that all who are invited can attend.

If you have the option available to you, consider asking your attendees if they would prefer the event in person, virtually, or in a hybrid. This can help you better accommodate your attendees and give you a better understanding of what event type you should consider.

Tech Needed For Your Set Up

Just like any event, you still need to plan out all the equipment and tech needed for your hybrid event.

Camera

A high quality camera has never been more important, especially when you need to stream your event or record it. Your hybrid event will very likely involve a mixture of recorded and live streams. Ensure that your camera equipment is well positioned to capture the event, attendees, stage and any other important focal points.

If you’re having a live discussion, get ready to do movement and close up shots. For the best quality, be sure to record in HD and check that your equipment allows for this.

WiFi

With live streaming comes the need for fast and stable WiFi connection. Make sure that you’ll have access to this for your hybrid event.

Microphone

When it comes to a hybrid event, you can be sure that your speaker will have to multitask a lot more with a live audience as well as virtual attendees. Sound quality is not to be compromised as it can distract your audience and cause them to lose interest.

Get access to a microphone that produces clear audio that’s also loud enough. Always keep in mind that you’ll have to cater to both your live and virtual audience.

Lighting

Hybrid events can make lighting more tricky. When it’s a completely virtual event, you merely have to focus on lighting up your immediate surroundings. Since it’s a hybrid event, you’d have to arrange for your stage and attendees to have adequate lighting as well, especially if you are utilizing a green screen background..

Conclusion

Hybrid events are attractive and can increase the number of attendees, but you’ll have to put in the work. Ensuring you have a quality event and are still adhering to local social distance rules can be challenging, but not impossible. Remember not to overlook the minute details and put the work into planning and your hybrid event will run just as smoothly as any other event before.

How Long Should a Virtual Event Last?

Written by gseav on October 23, 2020. Posted in Tradeshows, Uncategorized.

Virtual events like a virtual trade show are becoming the new popular mode of interaction, efficiently saving time while allowing proper social distancing. However, it can be difficult to hold the attention of others if the virtual event goes on for too long. Virtual events should be engaging enough to keep the audience interested, but that can be difficult if you try to pack everything into one event.

The most important part of doing virtual events is that you should always get your point across while keeping your audience’s attention. There are certain run times that are recommended for different virtual events. This article will act as a guide to help you learn how long virtual events should last.

How Long Should a Virtual Event Last?

Virtual events work much differently than in-person events. Sometimes, it can be much more difficult to engage with people online than in person. This is why shorter virtual events get more attention than ones that are dragged out.

If you feel like your runtime will be too high, try to split things up into two or more separate events. Make your events more interactive to keep the attention of the audience if you feel like the event alone will be a bit too long.

Many studies have shown that people prefer shorter virtual events. The most common idea is that events should not last for more than two hours a day. One of the most useful things you could do for virtual events is to break them up into 15-20 minute sessions. This will give the audience plenty of time to take a break and recharge mentally before the next session.

The length of standard virtual events has been steadily decreasing over time, thanks to how common they have become. Shorter and more engaging event sessions is the key to gaining success in virtual events.

It can definitely be helpful to have a moderator for your virtual event to make sure everything runs smoothly within the time frame you set. A moderator will help bring everything in the session together while providing some engagement for the audience.

Overall, there are not really any established rules or time constraints set in stone for virtual events. The most important thing to keep in mind is that you have to get the point of the session across in a timely and interesting manner.

Types of Virtual Events

Educational Webinars

Educational webinars are becoming more and more common. They can involve anything from informational purposes and training courses, and much more. Typically, the audience may lose interest if this type of virtual event goes over 60 minutes so it’s best to keep educational webinars to a limit of 45 minutes.

Full-Day Conferences

It is likely that no one will actively want to sit at their computer all day for full-day conferences. For a full-day virtual event, it is important to spread out your content between pre-recorded sessions and livestreams in order to keep the audience’s interest engaged.

Since this type of virtual event lasts all day, you will want to make things more interesting for your audience. Exciting events such as giveaways or competitions can help increase the engagement between you and the audience as well. They will be more encouraged to participate if there is a chance they can achieve something great by doing so.

Complex Events

It may take longer to get more complex topics across. You will need to let your audience know how long this event may last so they will know what to expect. It is also good to have at least one moderator in this event to keep things running smoothly.

Conclusion

While there are no strict rules or time constraints for virtual events, understanding your audience and how these events work will make it more successful. In general, anywhere between 15-45 minutes would be the ideal time limit to set for your virtual events. Focus on getting your point across clearly and succinctly and always keep your audience engaged.

Ideas to Help Exhibitors Get Great ROI at Your Virtual Events

Written by gseav on October 23, 2020. Posted in Tradeshows, Uncategorized.

With virtual events like a virtual trade show, it can be hard to drum up interest in both businesses and products. However, there are plenty of great ideas to help you leverage the full potential of virtual events. Rather than be restricted by space and location, the digital realm is full of possibilities, limited only by your imagination and execution.

Virtual events may be a new idea to some, but it is fast becoming the norm. Instead of jumping in blindly, here are some ideas to help exhibitors get great ROI at your virtual events.

Ideas to Help Exhibitors Get Great ROI at Your Virtual Events

Info Dump

Sometimes, having too much information can be a bad thing. However, for virtual events, knowing exactly where to find what you need is invaluable. With the likelihood of events jam-packed with exhibitors and competing brands, giving attendees the critical information they need will help them navigate to where they want in an instant.

Event information is vital to the process. Consider informing visitors beforehand via email marketing or through social media.

Social Game

Social media has never been a more vital tool in garnering virtual attention. An event without any attention will just be a failure.

Go big and creative, put the spotlight on special guests and products and promote special offers. The more your audience knows, the more their interests will grow.

Attractive Visuals

Virtual events can be like the wild west. With the ability to navigate to just about anywhere you like, it can be daunting for both attendees as well as exhibitors looking to get the right attention. Providing a focal point where visitors can access all the information they need is just the first step.

Just like in real life, eye-catching designs can easily capture the attention of the audience, even those in the digital space. Exhibitors should try to dress up their stations, think bright logos, branding, and posters. Having a consistent and visually attractive theme will go a long way in establishing the brand in the mind of consumers.

Side Attractions

A virtual show is also more than just the booths themselves. There is a whole circus of activities that one can consider when trying to value add to the experience.

Use live streams and chat functions to enhance engagement. The same goes for educational webinars and workshops. Exclusivity can count for a lot, and special deals and offers found only at the show will drive interest and conversions through the roof.

You can even consider gamifying the entire event, sending visitors to all the booths on show. Rather than depending on passing interest, this provides more of an incentive to attendees to explore and can lead to unexpected conversions.

Data Extraction

When the event is said and done, it is not the end. Dissecting and analysing collected data will help everyone understand what works and what does not. Engagement data, leads generated, and reach of your event can set a benchmark.

The data compiled can also help with ad retargeting, while interest for the next event can be gauged via newsletters or email marketing signups. Exhibitor profiles can also remain live to help catch more leads, and keep the interest going till the next show.

Conclusion

Knowing is half the battle, and in helping exhibitors understand the merits of a virtual show, you are also paving the way for future partnerships.

A virtual show is nothing without your partners. By providing the right platforms, tools, and putting on a show perfect for the digital consumer, success is undoubtedly within grasp.

What to Know Before Hosting a Virtual Trade Show

Written by gseav on October 23, 2020. Posted in Tradeshows, Uncategorized.

As technology continues to advance, companies have more and more effective ways to sell products and services. Virtual trade shows are a perfect example of an incredible opportunity that technology provides to introduce your company to a wider range of possible consumers. To ensure you can leverage the advantages that a virtual trade show offers over a traditional show, it is important you plan ahead and keep the following tips in mind.

What to Know Before Hosting a Virtual Trade Show

Know Your Product and Your Audience

Consider your online presence and the products you are presenting, in a similar way that you would for a booth at a fair. While you may offer many products, a consumer walking by briefly will only retain interest if their first glance has products or services that suit their wants and needs.

Before hosting a virtual trade show, it is important to know what products/services tend to be more used by customers. If you are trying to use a virtual trade show to bring in new customers, then it is crucial to understand who your target audience is, so you can display the products that will interest them.

Once you have an understanding of your current audience and/or your target audience, you can begin to map out the order at which other products will be presented.

Create a Marketing Plan

Unless you are presenting your company on a larger platform that will help advertise your products for you, you will need a marketing plan to bring in potential consumers. Unlike an in-person trade show, people aren’t just going to randomly end up on your website or the virtual trade show’s website. You will need to put in the work to direct them there.

To create a marketing plan, it is once again important to know your target audience. Do you provide an online product that everyone could purchase, or an in person service that only applies to a small region of the world? What is the age range of your target audience, what platforms do they use the most?

Once you have figured out your target demographic, create clear advertisements that will drive your target audience to your website at the time of the trade show.

Make it Simple and Offer Guidance

Virtual trade shows, as well as your website, need to be organized in a concise way so consumers can find the information, products and services they are looking for within a few clicks. Prepare a schedule with all of the events, and have that schedule visible as soon as people enter your website.

When creating your landing page, try to look at it from an outside perspective (even better, get someone not involved to try and figure out your website.) All of this testing should be done before the date of the virtual trade show, so you can be sure there will be minimal confusion the day of.

Overall, it is best to assume people are unfamiliar with virtual trade shows, your company and the products you offer. Offer clear guidance so their viewing can be as simple as possible.

Create Opportunities for Engagement

A traditional trade show is usually all about contact, conversation and engaging with people. A virtual trade show does not need to be any different. Offer every chance for engaging with your audience, including a live chat function and up to date, active contact information.

Another great way to drive engagement is to create some sort of a raffle or contest (just like you would find at a normal convention or trade show.) Ensure that engagement is useful and drives customers to your products and services.

Just like at a normal trade show, people will remember engaging with you. Creating opportunities for engagement will not only ensure your audience is not confused, but also keep your company at the forefront of their minds.

Keep Track of Data

The only way to know if your pre planning was all worth it, is to ensure you have ways to track data. Be sure to set this up prior to the virtual trade show. For example, putting up signs in your community will offer no data, but advertising on Facebook (or any other social media network) will provide you with exact numbers of how many people saw your page and what group of people was most interested.

The ability to collect data is one of the best features of an online trade show as you can learn who clicked on a page, visited a booth and was interested in a product. Collecting data during this trade show will allow you to understand how to make your next virtual trade show more effective.

Conclusion

Virtual trade shows are an excellent way to offer information about your product/service to a wider range of people. That being said, planning for a virtual trade show is different from a traditional one.

To take advantage of the full potential that a virtual trade show has to offer, it is important to keep certain factors in mind. If you follow the advice above and most of all, collect data that will allow you to adjust your virtual trade show to improve every time, you may actually stick to virtual over traditional trade shows permanently.

How Does A Virtual Trade Show Work?

Written by gseav on October 23, 2020. Posted in Tradeshows.

Just imagine the hustle and bustle of people milling about, learning more about the things they were interested in, and speaking to the important people that were responsible for them.

Such a sight is not uncommon at a trade show, but with the current situation the world is in right now, that would not be possible. Instead, we now have the power of technology, and virtual trade shows are the places to be these days.

What is a Virtual Trade Show?

A virtual trade show is basically the online equivalent of a traditional trade show or exhibition. But rather than connect physically and in person, everything is done through the convenience of the Internet.

Attendees, exhibitors, sponsors, planners, and everyone else involved need to change up their usual strategy. From designing and branding virtual booths, catching the consumers’ attention, to conversing with interested leads via video chat, it is a whole new world.

It comes with its own set of challenges. Technology may not apply to every type of business, and not everything can take the place of being face-to-face with someone or a product.

However, you are also looking at a potential reduction of costs, maximizing your reach, and having the ability to measure performance beyond sales numbers accurately. Prepare yourself to enter the new world of virtual trade shows.

How Does a Virtual Trade Show Work?

Building Hype

A virtual trade show without visitors will be pointless. Attention needs to be drawn to your event to have a foundation for success.

Consider building a website for branding and act as an informational hub. Giving interested consumers all the details can be the boost they need to attend. Ticket sales and registrations can also be easily integrated.

Promoting the trade show via social media is a must, considering that is where most of your audience is. It is also a prime venue to showcase the exhibitors, key events, and the rest of the exciting show.

Having A Focus

Instead of being a mishmash of ideas and themes, virtual trade shows are more likely to be very focused events. This way, it can reach the right demographics for brands taking part in the show. In turn, you will be able to cater to the consumers that have a present need, rather than just passing interest.

Attendees will naturally expect more from such targeted affairs. The lineup of guest speakers, webinars, product offerings, and even services will need to be adjusted to meet these expectations, especially in the digital space.

That said, success can be more clearly defined for the type of event. You can look at the number of registrations, or conversions as your main objective. Having a clear result will help drive the show in its intended direction.

Content Is King

Content makes a virtual trade show worthy of attending. While your exhibitors will promote their offerings in different ways, such as distinct visuals, there can be more done to help enhance their efforts.

Draw attention to specific products with special guest speakers. Such keynote addresses not only lend legitimacy to your show, but also give consumers a chance to know more about particular products and services from an expert.

A live webinar can be both educational and interactive, allowing attendees to address their concerns. This applies to any live Q&A sessions as well, without the limitation of physical space. Of course, there is a need to maintain a level of civility and appropriate behavior, even for online events, thus why it is important to have a moderator in place while your event is live.

E-commerce can also help push things along, which may even score you some points with exhibitors. Having a robust online shopping experience can help complete conversions, and also encourage visitors to give more thought to the offerings on show.

Conclusion

In this new normal, a virtual trade show is no longer as daunting or foreign as before. Instead, it is a perfect opportunity for brands to enter into an age of unparalleled interactivity with consumers. Do not get left behind, it’s time to think digital.

LED Screen Rental for Outdoor Events

Written by gseav on May 29, 2020. Posted in Events, LED Video Wall.

LED Screen Rental for Outdoor Events

Big outdoor events require a lot of planning, especially if you want to make yours one to remember. Sure, banners and different displays are always an option, but an LED screen creates a vibrant, engaging way to get your videos and images out there.

Our LED screens are perfect for large events and don’t worry, regardless of how sunny it is you will still get a crystal clear picture.

LED Video Wall Rental for Outdoor Events

LED screens work in any outdoor event you can imagine, but these are some of our most common rentals.

Weddings

Whether you want to make sure everyone sees the happy couple, the well-wishers, or a touching video memory, our LED outdoor video walls are the ideal solution. Renting a screen for your wedding has never been easier or more versatile. If you want a classic black and white look, you’ll love our 18+ bit grayscale; or broadcast the ceremony in full, true high definition color with 1280 x 768 pixels.

Even better, use the screen during the ceremony, and show photos from the wedding during the reception for all your guests to enjoy. You’re sure to put the newlyweds and their special day right in the spotlight.

Graduations

Graduations are always a time to celebrate, but they’re crowded events that make it hard to see every graduate. Let every grad know how special they are when you rent an LED screen to live cast the ceremony. They’ll love knowing they truly get their moment in center stage, and their loved ones will be happy to see them in true HD. Our screens are perfect for outdoor ceremonies too, and you’ll never miss a moment from bright sun or a pesky glare.

Outdoor Theater

Outdoor theater is a true summertime classic, but the old, blurry screens of the past just won’t do anymore. Our LED walls have true high definition with 1280 x 768 pixels, and superior brightness. You’ll never see those gray tones when there should be stark black, our screens show true HD black LED.

Don’t worry if you’re a fan of classic black and white flicks. Our 18+ bit grayscale shows you your favorite classics like never before. Whether you want a huge, drive in style screening, or a movie night with friends, you can’t go wrong with our vivid LED screens.

Churches

When your parishioners attend service, make sure everyone gets the same immersive experience by adding an LED wall. Our rental screens are ideal for creating an interactive, engaging worship service. Help church goers follow the service by projecting your message, or let them get up close with the pastor and choir. Our LED screens provide true brightness with high definition projection, whether you want it inside the church during worship, or outside for a church event.

Outdoor Music Events and Festivals

A display screen can be the focal point of outdoor music events, especially for attendees that aren’t close to the stage. Don’t settle for the poor image quality of old screens – upgrade the entire experience by giving your audience real high definition video.

You get the best contrast, unrivaled brightness, and music lovers get an experience that lasts a lifetime. No matter how bright the sun shines, every person in the audience gets the same clear, vibrant picture.

Conclusion

Outdoor events need the best LED walls if you want to reduce the glare and washout from the sun. Our LED screens are the perfect fit with high contrast, brightness and true HD. Let us know what we can do to make your event an unforgettable experience, and then let us take care of the rest. Give us a call today, and see the difference our upgraded LED screens make!

Event Tech Trends to Watch In 2019

Written by gseav on September 24, 2019. Posted in Events, General Sessions, Tradeshows.

Event Tech Trends to Watch In 2019

Are you in the audio visual rental business? GSE Audio Visual is here to make sure you stay on top of the latest technology trends that will ensure your success. Here are the event tech trends you need to watch out for to position your business for supercharged success in 2019, 2020, and beyond.

The Use of AR/VR at Events

Event audio visual experts are beginning to tap into using virtual and augmented reality as part of their visual equipment. The AR/VR technology offers guests a more immersive and memorable experience. AR/VR is most commonly used in events that feature virtual site tours and gamification. It is also used for content delivery in a manner that’s more compelling.

You may consider switching from delivering a virtual rather than a live experience as a great way to expand your offerings and place yourself ahead of the competition. Not only will your business become innovative, but you may reduce costs too.

Using Facial Recognition to Boost Guests’ Experience

Facial recognition technology is gradually but surely making its way into the event industry. Increased security and faster check-ins and registration are benefits making facial recognition increasingly popular.

Some have also started applying it to boost their social media reach by using facial recognition to find and tag people in photos.

Combining Events Virtually

Planning large events, especially getting venues and setting them up, is becoming increasingly expensive. To keep costs down, genius event planners have started using live webcasting to merge multiple simultaneous events.
It saves costs, time, and improves convenience for attendees. It also expands the amount of content that can be shared with attendees within the course of a single event by not limiting presentations to in-person live performances.

Rise of the Drones

Audio visual services are using drones to capture events from angles that were formerly impossible or difficult. With drone technology becoming more versatile and capable of longer flight times, aerial recording and photography are becoming more commonplace, delivering unique views of events. It’s also becoming a potent tool for mapping event locations and live streaming.

Innovators Stepping into Industry Consolidation

Entrepreneurs and innovators in the event marketplace are beginning to consolidate services. By combining services such as event design, accommodation, data solution, and attendee engagement, they can deliver more exceptional experiences for event hosts and attendees.

There is also clear evidence of this as more audio and visual equipment rental companies are adopting holographic technology.

Multipurpose Event Apps

Bloated event apps that offer various features, but don’t deliver on the most critical function, replacing the paper schedule, are becoming increasingly unpopular and unreliable. Event planners are responding by switching from native apps to simple mobile sites for their event planning tools.

Some app developers are responding by working on highly focused apps that deliver one core function reliably.

Conclusion

If you are in the event planning business or audio visual equipment rentals for events, paying attention to these trends will prepare you for what’s to come. Investigating and developing strategies and becoming familiar with the upcoming technologies will enable you to truly make a difference and deliver innovative services and solutions within the industry. When you’re in the need for audio visual equipment rentals, GSE Audio Visual is the perfect solution for you. We are equipped to handle of your audio visual needs and have the experience and knowledge to make sure your event goes off without a hitch. Contact GSE Audio visual today to bring your event to life.