5 Ways to Make Your Video Walls Work
Introduced to the modern world decades ago, video walls have truly changed the way that electronic information is presented. Video walls are available in various technologies and can be used for everything from business conferences and educational settings to showcasing new products.
There are a few best practices to consider when using video walls, and a few ways that you can ensure to make the most of your video wall setup.
5 Ways to Make Your Video Walls Work
Consider the importance of interactivity
Interactive video walls attract more attention than their non-interactive counterparts. Interactivity can be added into virtually any video wall in several different ways. You could use a touch display or set up a smartphone app that allows you to enhance the content.
This enhancement should be based on the type of content displayed on your video wall. You may choose to display a demonstration, a social media feed, static images, or various audio-visual features. An interactive display that showcases the right enhancement is not only going to be visually appealing, but can also bolster the success of the given campaign due to its unique qualities.
Take note of size and space
Anytime you install something, size is a factor. How much space do you have to work with? How big are the things being installed? Both of these questions should be kept in mind when deciding on and setting up a video wall. If you have a large space, you may want to opt for as few video panels as possible, which will reduce the amount of bezel lines present but also comes at a steep price.
If you have a small space, just one or two panels may do the job, or you might choose to simply deal with various bezel lines in favor of paying a lower overall cost.
It could also be beneficial to your space to play around with the position of your video wall. You could try out portrait instead of landscape mode, or even create your own unique angles.
Make a plan for mounting
Video mounts come in all shapes and sizes. Before setting up your expensive video wall, you’ll need to know exactly how you’re going to mount your display. Without this knowledge beforehand, you could land up in a tub of hot water and headache.
If you’re using a wall mount system, you’ll want to ensure that there is enough space around the video wall for its hot air to rise. If your video wall is going to be set flush into the wall, you’ll need to make sure there is an active cooling system in place to prevent overheating; this often means having extra space behind the display where fans and other mechanisms can be placed.
Keep content short and sweet
The most effective video wall content is short and can be viewed (in its entirety) within a matter of a few minutes. People tend to grow bored when something is long and takes a dedication of time to watch. If your content is short, you’re more likely to have those walking by or just stopping in to stop and take a few minutes to watch whatever is on your screen if it interests them.
Be mindful of text size
Both font and text size are important when it comes to creating a unified, cohesive video wall that captures its maximum potential audience. Text font should be simple; there is no need for fancy textures, shadowing, or highlights. Text size should be in line with the pixel patch used for your video wall.
Make the Best Out of Your Video Walls
Understanding business goals
If you’re planning on using a video wall, the simplest way to make sure you’re getting the most out of it is by understanding your business goals. Figure out how the video wall will change your business and decide on a set of concrete goals.
Get familiar with video wall related terms
The world of video walls comes with a handful of direct terms. You should work towards understanding these terms before attempting to utilize the video wall. Acquaint yourself with terms like pixel pitch, viewing distance, and screen resolution.
Don’t be afraid to bring in the professionals
Video walls are complicated. They can be hard to set up and even harder to maintain. If you’re unsure of your own abilities, don’t hesitate to bring in a professional for a helping hand.
Conclusion
When done right, video walls are an asset to any business or organization. They look great and serve a function, making them both visually appealing and practical. When utilizing a video wall of your own, keep the above tips in mind to ensure that your wall is as successful as it possibly can be.